By: Jay Shurling
The anticipated New Year brings hope of a fresh start, improved outlook, renewed energy to our area and many Canadians in for a visit. For the “Video Rich” Vacation Channel, the New Year brings a fresh look with improved technologies to better inform visitors to our areas’ culinary offerings.
Manger Patrick Walsh has been with the Vacation Channel for 15 years of the three decades the company has been showcasing area businesses to visitors staying in Hampton Roads hotels through their in-room visitors’ channel. This planned new website launch set for mid-January has kept him busy while expanding the mobile capabilities of the new site.
“We’ve been focused on the new website since August and integrating mobile technology into it. Smartphone are the wave of the future and by 2015 will be the main source of info for consumers, especially getting from point A to point B while on a trip.”
Integrating the new technologies is so important when your business is video based, but this also leads to giving potential customer instant info to eateries and potential deals to go along with it.
“We’re incorporating QR codes on our channel and into advertising. We can envision customers walking up to a restaurant along the oceanfront, seeing a QC code on the door and getting an instant deal right there. That leads them inside and we’ve done our job making a connection.”
With the new site, restaurants and other businesses will be able to have personalized landing pages, called ByteSites that will include their logo & descriptions, coupons, videos, maps & directions, contact info, links to social media pages, mobile ready sites and QR codes for print campaigns.
That’s a large menu for what Patrick calls a small business helping other small businesses, “It’s important that we’re giving them high quality products and video as it gives them a return on their investment.”
Keep a search out for a new www.vacationchannels.com by Mid-January.